Tuesday, 12 July 2016 - 3:30pm

Politics is supposed to be rational, but people aren’t. If you want to win power and change the world, your strategies and tactics need to be based on how people actually form opinions, make decisions, and behave. The problem is that far too many strategies for governing, campaigning, and organizing are based on outdated, discredited assumptions about the way people work. Political psychology is about discovering the irrational and usually unconscious factors that motivate and influence people in political settings – and then using that information to make a difference.